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 One retailer hopes social media lights the way to new customers - InternetRetailer.com | ByteBooth

One retailer hopes social media lights the way to new customers - InternetRetailer.com

Posted by TheHeadSurfer
July 31, 2009

Chris Johnson, vice president of Pegasus Associates Lighting, felt there had to be a way beyond just paid search to draw people who had never heard of the web-only retailer to the site. The answer, he decided, was social media. He watched from the …
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